du, from Emirates Integrated Telecommunications Company (EITC), has successfully concluded its participation at an exclusive padel tournament organised in partnership with dnataGovernmentTravel.From March 8-10, the padel tournament at the World Padel Academy was attended by representatives from government entities across Dubai and the Northern Emirates.

As part of its sponsorship support of dnataGovernment Travels’ padel tournament, du experts showcased the immense potential of Generative AI further highlighting AIplatform’s capabilities powered by Microsoft Azure OpenAI models like GPT, DALL-E and the Azure cognitiveSpeech Services and its application to enhance customer engagement.

Fahad Al Hassawi, Chief Executive Officer at du, said: “We are pleased to partner with dnata Government travel to host an event exclusively for government organizations. Our participation in the padel tournament enables us to leverage our technological capabilities to highlight innovative solutions that will benefit the UAE economy and its citizens.du is ready to offer services leveraging ChatGPT technology to all government and large organizations, who can now avail use cases which will enhance and further improve their services.By offering Azure based ChatGPT, du will contribute to the UAE’s goal of becoming a leader in technology innovation.”

du’s ChatGPT showcase featured four unique use cases offering an insight into the AI-powered technological phenomenon and its role in creating a futuristic economy.The campaign creatives for the event were generated by Azure GPT which is the first of its kind campaign. The GPT Commentator processed tournament data to generate announcements regarding the winning teams. This was performed by “Khalid – initiated by GPT” an avatar who was doing the commentary. The Wall of Fame use case allowed participants to decorate their images with AI-generated artwork. The final product could be emailed to them or presented as an NFT gift. Additionally, ChatGPT’s ability to tell jokes and answer questions enhanced the interactive experience for visitors.

Reaching a million users in just five days, the ChatGPT technology, which was leveraged through Microsoft’s Azure Open AI service, is set to empower businesses, augment capabilities, and drive efficiencies. du endorsed this technology at the padel tournament, upholding its corporate social responsibility (CSR) commitments to contribute to significant social, cultural, and sporting events in line with the UAE National Agenda.